Startup CPG

Food & Beverage

73 shops

Josu

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We want to take the flavors of Korea to the world using the world's oldest condiment.
2024 Shelfies Finalist - Seasoning

Reclamation Foods (fka Heart & Seoul Food Co.)

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We're reclaiming our cultural wisdom around food to restore healthy soils and make use of the whole animal through foods rooted in culture.
2024 Shelfies Finalist - Pre-made Meals & Soups

Bear Maple

Sparkling Ginseng Elixir🧋 Ginseng infused maple water🍁💦 🌱A healthier world, one sip at a time.
2024 Shelfies Winner - Bev with Benefits

Unbothered Foods

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Unbothered Foods is on a mission to take the worry and stress out of eating by creating foods that are not only packed with flavor, but leave bellies feeling happy and unbothered.
2024 Shelfies Finalist - Savory Snacks

Lil Bucks

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From an acai bowl in Australia, to Chicago farmers markets and fitness events, to now 1600+ retail doors, Lil Bucks is paving the way in regenerative sourcing by creating delicious buckwheat clusters. We're bringing the underutilized superfood, buckwheat, into the pantries across the country.
2024 Shelfies Finalist - Breakfast

RIND by Dina & Joshua

RIND is a highly innovative vegan cheese maker. We pioneered the aged vegan cheese market and continue to innovate in the space with our recent launch of our Veggie Underground brand - the first sliced cheese to use real vegetable purees.
2024 Shelfies Winner - Plant-based Alternatives

Soom Foods Tahini

Soom is on a mission to make tahini a more popular ingredient in the US Market
2024 Shelfies Finalist - Dips, Spreads & Nut Butters

Rooted Fare

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Rooted Fare makes fun + modern Chinese American spreads.
2024 Shelfies Winner - Dips, Spreads & Nut Butters

Seed & Shell

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Seed & Shell’s mission is to Think Green by inspiring our customers to eat healthy, green, and plant-based foods, such as with our line of pistachio butters, and also educating them on the importance of our sustainability initiatives.
2024 Shelfies Finalist - Dips, Spreads & Nut Butters

Heraclea

Heraclea is on a mission to bring the beauty and bounty of Turkey to American kitchens in the purest form possible. These premium, single-estate extra virgin olive oils are rich in flavor and tradition.
2024 Shelfies Winner - Oils & Vinegar

Seed Ranch Flavor Co

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We believe in changing the world by changing how it tastes. That's why we make the tastiest, cleanest, culinary hot sauces that anyone can enjoy.
2024 Shelfies Finalist - Hot Sauce & Chili Oils

Plift

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High on taste. Low on calories. Plift is a delicious hemp-infused beverage for any occasion — social, solo, and anywhere in between.
2024 Shelfies Winner - CBD/THC

Bake Me Healthy

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Our mission is to empower anyone to indulge without compromising health, taste, or the planet.
2024 Shelfies Winner - Baking Mix & Breakfast

Afia

Afia began as a little black recipe book in Syria. Our journey from there, to an Austin farmers’ market, to stores across the nation is driven by our love of Eastern Mediterranean food and desire to uplift refugees.
2024 Shelfies Finalist - Pre-made Meals & Soups

Chutni Punch

Chutni Punch believes food should taste good, be good for you, and good for the planet. Our seasoning powders are inspired by the traditional chutney podis that the founder, Sahithya Wintrich, grew up eating in southern India. These tasty condiments can be sprinkled on right at the table to add a burst of flavor and punch of spice to anything from scrambled eggs to popcorn. Chutni Punch is ready to help you boldly flavor anything.
2024 Shelfies Finalist - Seasoning

Gloria's Shito

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At Gloria’s Shito, our mission is to elevate and share the rich, dynamic flavors of Ghana, West Africa with the world. We are dedicated to creating accessibility for everyone to experience its authentic taste without compromising quality. Through our dedication to excellence and inclusivity, we strive to unite people worldwide, cultivating a shared appreciation for good food.
2024 Shelfies Finalist - Hot Sauce & Chili Oils

Harken Sweets

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Harken reimagines joy-inspiring, iconic treats, infusing them with superfoods that nourish and satiate. It’s not a "bar"…it’s a functional candy bar. Thank goodness we can finally eat those again.
2024 Shelfies Finalist - Candy

Heirloom Coffee Roasters

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Heirloom Coffee Roasters is on a quest to roast world class coffee while setting the new standard for sustainability in the coffee industry.
2024 Shelfies Finalist - Coffee & Tea

Inspiro Tequila

Inspiro Tequila’s mission is to spirit connection and community. We offer clean, additive-free tequilas that are sippably smooth. We’re proudly distilled, owned and led by women and as a Certified B Corp, we’re committed to elevating other women in business.
2024 Shelfies Finalist - Alcohol & Mixers

Neat Beverages

Neat Beverages is an alcohol beverage brand that delivers the authentic Asian American drinking experience with a modernized take.
2024 Shelfies Winner - Alcohol & Mixers

pi00a

Our mission at pi00a is to empower the Deaf community by providing training and career opportunities. Through our products, we celebrate unity and diversity, blending Italian and Asian culinary traditions while fostering inclusivity and job creation.
2024 Shelfies Winner - Frozen Food

Pink Salt

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Pink Salt is a modern Thai dinner series and sauce goods company
2024 Shelfies Winner - Condiments

Sobo Foods

Sobo is an unapologetically Asian American frozen food brand. We are inspired by nostalgia, but crafted with the future in mind. Our vision is to reimagine the flavors of our childhoods using 100% plant-based, veggie-packed recipes that our families would be proud of. Up first? The frozen dumpling!
2024 Shelfies Winner - Frozen Food

Sweety Ice Cream

A mom and pop mochi shop since ‘78, Sweety serves up our family’s favorite flavors with real-deal ingredients and a bounce that keeps you coming back for more.
2024 Shelfies Finalist - Frozen Sweets
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