Startup CPG

Beauty & Health

16 shops

Cleo+Coco

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Everybody deserves personal care products that don't harm their bodies or the world. That's why Cleo + Coco makes deodorants, body wash bars, and sprays that don't just keep you clean — they are clean. And they really work, too. All our products are sustainably made with no harmful ingredients like aluminum or synthetic fragrances, we're bringing the natural personal care world back to basics.
2024 Shelfies Finalist - Haircare

Parrotfish

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Parrotfish specializes in sustainable personal care, with a product line encompassing plastic-free, palm-oil-free shampoo bars, conditioner bars, soap bars, and shower steamers. Its attractive packaging and performance-driven products appeal to the growing eco-conscious consumers seeking sustainable alternatives without compromising quality, style, or performance.
2024 Shelfies Winner - Haircare

Protéger

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Eco-luxury skincare designed for every inch of your skin (so all FOUR of your cheeks can glow)
2024 Shelfies Winner - Body Care

Seadrop Skincare

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Seadrop Skincare creates premium skincare tablets that transform into traditional liquid skincare products upon use. We are cruelty-free, vegan, dermatologist-tested, synthetic preservative-free, plastic-free, refillable, and zero-waste.
2024 Shelfies Finalist - Skincare

SWAIR

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We create time-saving haircare for people who workout.
2024 Shelfies Winner - Haircare

Blueshift Nutrition

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With a mission to make wellness easy and delicious, Blueshift Nutrition offers mocktail-inspired Superblends that combine nature's best superfoods with research-backed, top-tier nutrients.
2024 Shelfies Finalist - Supplements

Microjoy

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Functional mushroom gummies, so you can feel how you want to feel. Microjoy helps lift the fog through uncomplicated remedies that address specific challenges, designed to be effective, quickly. We exist to unveil a more calm, well-rested, resilient you.
2024 Shelfies Winner - Supplements

Rif Care

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Rif Care is a first of its kind period care brand making products out of hemp fiber. We make products that are better for your body and the planet.
2024 Shelfies Finalist - Hygiene

umanos

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Elevate your routine with umanos’ clean and sustainable products, combining high-performing formulas with superfood ingredients and eco-friendly design. Every umanos purchase supports healthy and sustainable living and empowers communities worldwide, making your everyday routines both lovable and impactful.
2024 Shelfies Finalist - Body Care

Baz Dental

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We strive to improve oral health through creating clinically effective, premium & eco-friendly products while also promoting engaging oral hygiene education.
2024 Shelfies Finalist - Hygiene

JunkTheory

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JunkTheory is on a mission to end the plastic era in beauty. We’ve crafted 3 ultra clean formulas and packaged them entirely in metal – the most recycled material on earth. No more guilt, no more guesswork. That’s junk-free living.
2024 Shelfies Finalist - Skincare

Puuro

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Puuro provides a grounding and nourishing ritual to help balance your fast-paced life, seamlessly. Inspired by the simple Nordic way of living, we craft foods to help you feel your best, starting with your gut
2024 Shelfies Finalist - Supplements

Bim Bam Boo

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Bim Bam Boo is on a mission to wipe away deforestation with sustainable bamboo paper products. The climate crisis shouldn't be a bummer, we want to make cleaning fabulously fun!
2024 Shelfies Winner - Hygiene

The Banyo Co

The Banyo Co provides natural, eco-friendly, sustainable and clean body care products. Banyo was inspired by miracles of mother nature and ancient rituals of our women's ancestries.
2024 Shelfies Finalist - Body Care

Private Packs

Cold or warm, our Vulva Pack contours to intimate body parts to ease pain. Find your care on your terms.
2024 Shelfies Finalist - Body Care

RĒJINS

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Luxury Well-Aging Ritual For Every Beauty Shade
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